Clever Ways to Use YouTube as a Marketing Platform

By leveraging the engagement and conversion power of video content, you can unlock immense brand marketing potential on YouTube. Being the second-largest search engine, the Google-owned video-sharing platform can help you create brands that thrive for times to come. With a well-defined YouTube marketing strategy, you can showcase your brand before more than 2 billion people and be many steps ahead of your competitors.

However, YouTube marketing is certainly not a piece of cake, especially if you are just stepping into the new waters of video marketing. Creating, running, and monetizing a YouTube channel can be extremely lucrative, but you need to know some smart ways to reap the maximum benefits from YouTube marketing. If you are feeling clueless, let’s take you through some of these ways here:

1. Optimize your video content

One surefire way to get the best out of YouTube marketing is to take care of the technical bit. Optimize your videos for more visibility on the platform by creating attention-grabbing video titles—the ones that entice people to click on your content. A crucial consideration for optimizing video titles is the use of the right keywords—the search terms that users are looking for—in your video title and video description. Also, it’s important to create short titles with a maximum of 60 characters. Your video titles and description should be crisp and clear and should give viewers a reason to watch your content.

2. Customize thumbnails

Besides the video titles and video description, the thumbnail of your video content has a huge impact on its click-through rate (CTR). YouTube marketing experts emphasize time and again that videos should have effective thumbnails to set and clarify viewers’ expectations. Your thumbnails should pique the interest of your viewers, filling them with wonder as to what happens next in your video. You can use Photoshop or video-editing tools to customize your thumbnails. When your video thumbnails evoke emotions and tell a story, your video content is likely to get impressive views.

3. Stick to the ideal length

The next tip to using YouTube as a marketing platform would be to optimize the length of your video content. In pursuit of higher engagement, YouTube marketing experts focus on the total watch time of their videos. Ideally, the duration of your video content should not exceed 5 minutes. This, however, depends on the nature and type of content you are publishing. While there’s no hard-and-fast rule, you can experiment with the video length to reach a point where your channel drives maximum engagement. No matter what, you should focus on creating high-quality videos and make them informative, short, and interesting.

4. Go social

Cross-platform promotion can strongly aid your YouTube marketing strategy. To maximize the reach of your YouTube channel, you will have to be present on platforms where they are most active. The goal is to put your video content forward before them. You can do this by looping in the different social media networks—be it Facebook, Twitter, Instagram, or LinkedIn. Savvy marketers know the value of social media communities and groups in today’s marketing world. These are the places where your YouTube channel can gain a lot of traction. If you share your videos on these channels, you are surely going to expand your reach and take your channel a rung higher.

The aforementioned points are just a few of the many ways in which you can go about YouTube marketing and unleash the huge revenue-generating potential of the platform. It’s crucial that you think creatively while implementing these tips. If you wish to buy YouTube likes, subscribers, and comments, you can choose YTpals, a platform that can grow your YouTube channel.